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PwC Survey Highlights Gaps in Australian Insurers' Risk Preparedness

Cybersecurity and AI Emerge as Top Concerns for the Insurance Sector

PwC Survey Highlights Gaps in Australian Insurers' Risk Preparedness?w=400

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Recent findings from PwC's Insurance Banana Skins Survey indicate that Australian insurers are trailing behind their global counterparts in preparedness for emerging risks, particularly in areas such as cybersecurity and artificial intelligence (AI).
The survey, which gathered insights from 698 insurance executives across 42 territories, revealed that Australian insurers scored 6.6% lower on the Preparedness Index compared to the global average.

Digital security threats have maintained their position as the leading risk concern in Australia. However, technology-related risks, especially those associated with AI, have surged in prominence, moving from 11th to third place within two years. This rapid ascent underscores the accelerating pace at which these technologies are impacting the insurance landscape.

Antonie Jagga, leader of PwC’s insurance operations in Australia, emphasized the urgency of addressing these challenges. He noted that the swift evolution of risks related to cyber threats and AI is creating a preparedness gap that didn't exist two years ago, with Australian insurers feeling less equipped to manage these challenges compared to their global peers.

For beauticians and small business owners in the beauty industry, this trend highlights the critical importance of ensuring that their insurance providers are adequately prepared to handle claims related to cyber incidents and technological disruptions. As businesses increasingly rely on digital platforms for bookings, client communications, and payment processing, the potential for cyber threats grows.

To mitigate these risks, beauty professionals should:

  • Engage in discussions with their insurance providers to understand the extent of coverage for cyber-related incidents.
  • Implement robust cybersecurity measures within their operations, such as regular software updates, secure payment systems, and staff training on data protection.
  • Stay informed about advancements in AI and digital technologies that could impact their business operations and client interactions.

By proactively addressing these areas, beauticians can safeguard their businesses against emerging digital threats and ensure continuity in their services.

Published:Monday, 23rd Mar 2026
Author: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

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